If you want to sell a product or service, always put “information” in front of it. That’s what a lead magnet is. It’s information that your prospect wants/needs to know. A lead magnet’s goal is to bring in qualified leads that convert into paying clients, but not all lead magnets are created equal. On this training, I’m going to walk you through and together we are going to create a kick butt lead magnet, one that you can start using right after the webinar.
You’ll also learn:
- What is a lead magnet and why do I need one?
- How do you come up with a title that “sucks” your prospect in?
- Why your prospects are hungry for this?
- How do you come up with the content for a lead magnet?
- What do I do with it? Where does it go?